Fitness Female Influencers

Michelle Lewin 

Michelle Lewin is a Venezuelan fitness model and body shaper based in Miami, Fl. who has accumulated over 13 million followers on Instagram. The 33-year-old grew up in poverty, accepting food donations from neighbors while still trying to find means of making the funds for her and her mother to afford to buy food on their own. Lack of money helped keep Lewin’s figure at a mere 85 pounds which she hid underneath her baggy wardrobe at the time. It wasn’t until Lewin was 17-years-old when she was introduced to her first exercise center which marked the beginning of her fitness journey.

Today, Lewin’s net worth is over $3 million. By using Instagram, Lewin has become one of the most recognized influencers in the fitness industry. Her presence on social media is estimated to make her approximately $3,000 per day, $114 per hour, $1 per minute, and $.03 per second. 

Health and workout brands such as Betancourt Nutrition, a company geared towards producing bodybuilding and sports supplements have helped Lewin rack in about $10,000 per Instagram post. However, as of recently Lewin has been more engaged in her own projects than promoting other businesses. 

On her website, Lewin offers viewers a subscription to Fitplan, an app which helps ordinary people begin their own fitness journeys as long as they commit to an annual, quarterly, or monthly time period of payments ranging from as low as $15.99 to as high as $83.99. 

In addition to pre-recording one-on-one training sessions and pre-developing meal plans for subscribers, Lewin has partnered with her husband and body-builder, Jimmy Lewin, to launch their own line of fitness clothing and accessories that can double as streetwear. The Lewin's call their brand one0one and because of it they have expanded their consumer market to both men and women.